Activate INFUSE demand generation programs with HG Insights technology intelligence
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Demand Performance Powered by Strategic Insights
Incorporate INFUSE & HG Insights into your GTM motions to enhance resource effectiveness and engagement-to-close ratio of your must-win accounts
ONE SOURCE OF
DEMAND TECHNOLOGY INSIGHTS
Discover growth opportunities, protect market share, and allocate sales resources efficiently
Define the size and shape of your TAM the way you see your market
Pinpoint prospect technologies and track accounts with a high propensity to buy
Spot opportunities before your competitors by identifying lucrative white space from tech wallet share
Increase pipeline velocity, enhance conversions, and shorten the sales cycle
Unlock true sales potential across target accounts, improving forecasting and balancing quotas
Engage key buyers, generate demand, and enable long-term growth
Boost marketing engagement and ROI through laser-focused ABM programs
Our vision for
better together
WHAT
What is the shape, size and share of my market?
WHO
Who are my ideal customers and how do I target them?
HOW
How should I allocate my resources most effectively and efficiently
WHERE
Where can my solution make the biggest impact?
WHEN
When are target buyers ready to make a purchase decision?
Gain an understanding of the IT environment
Discover expenditures across IT categories and install footprint
Identify key purchase moments
Engage with buying groups at target accounts in each buying stage
Accelerate pipeline development